I have been known, on occasion, to buy a Kindle book or two. I also just so happen to have an Amazon Visa card I use to make all my Amazon purchases so I can accrue reward points.
I mostly use these points to buy Kindle books because I have a problem (don’t worry, I also buy way too many books from indie bookstores). If I wanted to use my points to buy a Kindle book, I used to have to buy myself an Amazon Gift card with points and then use the gift card balance. Not a great system, but it worked!
Today when I went to buy a book and saw that you can now use your Amazon Reward points without jumping through any hoops. Hurrah for improvements!