HomePod, viral success

Apple has a new HomePod, that’s their smart speaker, out today.

Now, I don’t know anything about this HomePod, but I have some thoughts about the ad.

I appreciate that it is difficult to visualize how anything sounds. You have to decide how you’ll get across that this thing can pump out some sick beats (that’s cool talk for “sounds good”). The creative team decided that having the HomePod seem to spew out lots of little particles into the air was the way to go. Then they said, “Let’s add a room full of maskless people dancing elbow to elbow in the middle of a funky cloud of particles. People will love it!”

Am I the only one that finds it kind of… gross?

Just talking about the ad, I’m sure the HomePod itself isn’t gross at all (though this is an Alexa household).

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