Julie Ross quit her job in human resources at Google this year to open Pocket Books Shop in Lancaster, Pa., with two friends who left academia. They opened their “queer, feminist indie bookstore” — there is a table near the front with books about abortion — in a conservative part of the state, close to where one of her co-owners grew up.
The pandemic “burst the bubble of believing we had any control over what was coming,” Ms. Ross said. “We had this moment of, ‘What are we waiting for?’”
See? Other people are doing it and it is working out. Strike just after the iron is hot. That’s what is say!