Here’s an interesting note from the In Online Journalism, Burnout Starts Younger article in the Times:
“Some media outlets, including Bloomberg News and Gawker Media, now pay writers based in part on how many readers click on their articles.”
I’ve long thought that rewarding pageviews like this leads to worse reporting rather than better. It rewards people who are willing to state a ridiculous opinion, or post a silly rumor, rather than cultivate the trust and respect of the reader.
If I were in charge of Bloomberg News I’d wonder how we ended up being lumped in with Gawker.