I remember when ‘personal brands’ were called ‘personalities.’
I remember when cult leaders where the only people who had followers, and making friends was a littler harder than clicking a button.
I remember when conversations took place face to face.
I remember when ‘user generated content’ was just called ‘making crap.’
Social media has changed all that, though. Now it is all about ‘following your DNA,’ and Digging your top ten list while rushing to get into the latest closed beta from yet another company that promises to help you manage your online interactions, or that let’s you tag your workout schedules.
Don’t get me wrong, I love the Internet. I blog like a maniac, I Twitter with the best of them… but lately the ratio of sensible talk to crap spewing has really gotten out of control.
Alex Hillman who I am a big fan of, is a passionate and smart fellow. I recall when I first met him (well, the second time I met him) all he could talk about was co-working. And then every subsequent time I saw him over the next year all he could talk about was co-working. His focus and drive is very impressive (and you can’t argue with the results: I’m a huge Indy Hall booster even though I am a lame work a day dude myself).
Clearly, I wouldn’t have said all these nice things unless I was leading up to something less than nice (that’s a rhetorical device, kids). Alex recently penned his first post on Mashable (a site which I find almost as annoying as TechCrunch, but not quite) titled “How to Know if You Should Fire Your Social Media Consultant.”
He missed one important sign, though: they use the term ‘social capital exchange’ without a hint of irony (what does it even mean?!). Call me old fashioned, I won’t hear you over my phonograph anyway, but what the hell is a ‘social media consultant’ anyway? Is that like paying someone to find you friends? I’m all for people getting big corporations to give them lots of money for very little work, but when a whole class of people who seem to exist merely to go to conferences and talk about the same things over and over again, with the same people, crops up I know that the party is over.
But who am I to stop you from thinking that Gary Vaynerchuk is a genius for telling people to do what they like, and work hard? If you want to spend all your time making virtual friends rather than actually creating something be my guest. But I, for one, would like it if you did it quietly and without labeling yourself as an expert on anything.
Yep, I’m an Internet Curmudgeon. I can’t be the only one out there. Someone else must have to resist rolling their eyes as much as I do when someone introduces themselves as a ‘social media consultant,’ or suggests that what your small business really needs is a CXO (that’s ‘Chief Experience Officer’), can I?