Fast Company | It’s A Blog World After All
Blogs were once the domain of angst-ridden teens and doomed presidential candidates. But the likes of Verizon, IBM, Microsoft, and Dr. Pepper are all climbing on the blogwagon. Turns out, Web logs are a nifty knowledge-management tool. And companies also see them as a promising medium for advertising (naturally).
I like to think that I am single handedly keeping the bad name of blogs alive and well. It is a tough job, but someone has to do it.