It is no secret that I'm a fan of Amazon, and of their Kindles more specifically. It is often assumed, for one reason or another, that if you like a company that means you can't be critical of anything that company does. This is probably most commonly seen amongst Apple aficionados (and I think that some of the Apple press do give the company a pretty wide berth on many, many issues) but the same can be said for any company.
Just because I like the Kindle Fire (I wrote a bestselling book about it too which you should totally buy) doesn't mean the product can't stand some improvement. My internet pal, and yours, Jason Snell makes some great points on Techhive:
The Kindle Fire is definitely a first effort. I’m reminded of the original Kindle, which was intriguing and yet horribly flawed. After a couple of iterations, Amazon got the Kindle in shape. It can do the same with the Kindle Fire, especially if it emphasizes its two strongest points: a small size and a low price. With some tweaks to the hardware (volume buttons!) and continued software refinements, including better support for multiple Amazon accounts, the Kindle Fire’s future can still be bright.
The Kindle Fire's biggest flaw, if you ask me, involves physical buttons but I don't miss the volume buttons as much as Jason does. The location of the power button, however, is just plain dumb. I long for a sliding button like Amazon had on the second and third generation e-ink Kindles (though the 4th gen Kindles switched to a normal pushy button, which I am not a fan of). Turning on/off or putting a device to sleep shouldn't be something you can do accidentally.